How to write a great blog post!
If you are reading this, I bet that you are wondering; "How Do I Write Great Blog Posts"...
In this Blog, I shall be discussing my thoughts on Corporate Blogs and why those within the I.T Sector tend to stand out a lot more than general company blogs...
My reaction to most company blogs: “Blah, Blah and Double Blah!”
Before I provide my view of the best of the best "corporate blogs", here are a few general observations about the state of corporate blogging:
The best blogs are dominated by the technology and news sector. In fact, they are so far ahead of the rest of the corporate world that I found it unfair to rank the professionals with the amateurs!
A few great blog examples (in my opinion) are: IBM, SAP and Oracle.
Nearly every hardware, software and services company “gets it.” ; so why can't we?
It is not a case of needing lot's of money to pay somebody to do "great" graphics work, or to even write content that "traps" the reader.
I believe that it is all done to a level of creativity, that we all have "inside of us"... YOU just need to find the creative side of you and "let it wild"...
Corporate blogging has evolved far beyond the idea of personal journalism and have allowed companies to "get their point" across to their customers, and those who may be interested in their company.
Think of any company goal and there is likely to be an example of a company blog supporting it.
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So you don’t think blogs have a place in the B2B world? Can’t imagine somebody from a road construction crew logging in to read a blog? Think again.
Caterpillar established separate blogs based on industry (construction, electrical, marine) with sub-categories under each industry (products, safety, problem-solving). This company does a wonderful job engaging customers, using the community to solve problems, and rewarding customer ideas.
That is just one "crazy" example...
To be completely honest, I am not surprised... I know a few people who work within the construction industry, who have a read on their company blog whilst having a nice cup of tea and biscuit. -- Sounds insane, eh?
Whether you are writing a blog post for a corporate blog or your personal one... The KEY is CREATIVITY and good layout.
